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Created in 2004 by Marc Zuckerberg, Facebook is the most used social platform worldwide with 2.93 billion daily active users. That's why many companies consider it as a real marketing tool. Facebook is now an essential way to spread your brand image, build customer loyalty and develop your business. Today, Facebook is a huge database. It help companies in getting listings of their potential customers. We have yet to admit that they are necessarily present on the social network. Various communication actions can be set up such as contests, newsletter subscription,... Thus, Facebook allows you to reach your customers in record time ! It is the primary tool for sharing what you find on the Internet. In addition, 24% of the information that is republished on the web is on Facebook. Facebook also sets up statistical tools called Facebook Insighs. These tools allow to analyze at a glance the return on investment of a Facebook page. At the same time, Facebook also allows business decis...

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